When: Tuesday, November 28, 2017, 5:30 PM to 7:30 PM
Where: HubSpot HQ, 2 Canal Park, Cambridge, MA 02141
Inbound and Account Based Marketing (ABM) have often been positioned by vendors as at odds with each other. In reality, both strategies can work together to help you achieve your goals.
Join us in welcoming Zak Pines, VP of Marketing for Bed Rock Data, as we get to the truth about Inbound and ABM. Zak is a longtime practitioner of both and he’ll share his viewpoint including:
- Why Inbound and ABM sometimes get positioned as enemies
- Ten truths about Inbound and ABM
- Five ways to get Inbound and ABM working together for real results