Email Marketing: Getting Past the Fluff

When: Tuesday, March 20, 2018, 5:30 PM to 7:30 PM

Where: HubSpot HQ, 2 Canal Park, Cambridge, MA 02141

There's so much content on the Internet about email marketing and, to be frank, a lot of it is fluff. It is difficult to know what advice to follow and what should be ignored. The truth is, every organization is different and you have to learn what works best for your audience.

Still, there are some hard rules that can be followed. Join us as we dive into these best practices and learn how to create a killer email marketing strategy. Our guests, Nora Edmonds of HubSpot and Mark Shapiro of Agile Product Marketing Group, will share with you:

  • What messages perform best at each stage of the funnel
  • What templates, workflows, and notifications convert
  • How to measure and track the KPIs that matter
  • How to improve your deliverability rates

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5 Secrets Successful Marketers Wish They Had Known the First Time Around

When: Thursday, May 17, 2018, 5:30 PM to 7:30 PM

Where: HubSpot HQ, 2 Canal Park, Cambridge, MA 02141

When your marketing stalls out, how do you get it back in gear? When the pressure's on, how do you make your brand-new HubSpot investment count? Nick Sal, Inbound Strategist at IMPACT Branding & Design, says it's never too late (or too soon) to refresh, reboot, and get the sustainable results you've always felt were possible.

As a HubSpot Academy veteran and partner agency leader, he's guided hundreds of sales and marketing pros through the starts and stops of onboarding and over the bumpy road to inbound success. This is their message to you.

Join Nick and the Boston HubSpot User Group and learn the five secrets successful marketers wish they had known the first time around.

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